• Believing

    The ring is a lonely place. Everything goes quiet as soon as the fight starts, except the voice inside your head. Well, that’s not entirely true. When things are going well there’s silence. It’s when the fight isn’t going well is when you hear that voice. It says the same things a hundred different ways; […]

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  • kendo2

    Nothing has taught be more about people and business than competitive martial arts; especially Kendo, with its brutal simplicity, speed, and competitive focus. Beyond any esoteric philosophy, it is lessons learnt in training and reflection upon the differences between winning and losing a tournament that taught me much. I’ve been thinking about how I might […]

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  • converstaionstops

    Social media is growing up. It’s no longer the adorable infant captivating the room. No longer the shiny new object. Do you remember how we once said that facebook was where you connect with people you went to school with and Twitter was where you connect with people you wish you went to school with? […]

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  • asp_adventure_mp_mainimage_01b

    Sometimes life catches you off guard. Like when a fart slips out in yoga class, or when an employer asks you to take on a new role that will likely take you down a whole new career path. To say I was surprised when first asked to take on a new role leading an innovation […]

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  • attribution

    Fundraisers are dreaming of a multi-touch attribution model. The problem is trying to apply direct response measurement in an indirect response world. Accounting for every dollar spent on fundraising is imperative. As this is impossible within our modern media landscape, charities are caught in a double bind: forced to use direct response measurement knowing it […]

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  • typhoon-haiyan-damage-is-worse-than-hell

    This article was first published on Pro Bono Australia, 22 October 2013. A consistent narrative across all sessions at the International Fundraising Congress is that fundraising is getting harder. The conference, held annually in the Netherlands, showcases leading practice and innovation from around the world. About 950 fundraisers from 60 countries attended this year’s congress, which consisted […]

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  • futuristic-city-nightfuture-city-by-dongkyuni-on-deviantart-rccigcck

    The best way to predict the future is to create it. I’m not sure who said this, but it was the key message at the ThoughtWorks Live seminar, which was held yesterday and explored the fragmented future of digital. The one thing we know for sure is the internet is quickly becoming ubiquitous, which creates […]

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  • digitalgrowingup

    The SoDA Report provides a comprehensive look at the state of digital marketing across the globe. With content from some of digital marketings most influential thinkers, the first edition for 2013 explores the current state of digital marketing. There is no doubt that the digital marketing industry is maturing. There is now far less focus […]

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  • never-been-kissed-560

    Imagine if our marketing and communications departments were split into print, radio and television teams. Dumb right? So why do so many see digital marketing as being so different it needs its own team? The answer is actually simple. With so few senior marketeers understanding how to operate online, we need digital specialists to lead […]

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  • grouped

    There’s a growing trend towards using content and storytelling more effectively to create engaging supporter experiences. I’m inclined to agree with Andrew Keen, who argues we now build relationships with brands much like we do with other people. And relationships are built through a series of lightweight interactions over time. This approach requires us to […]

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