• 484349-surviving-the-zombie-apocalypse-until-season-5-a-look-so-far-at-the-walking-dead-videogame

    Fundraising charities tend to focus on the end of the funnel. How can I motivate someone to give a monthly donation, now? This reflects old world thinking. Prior to the fragmentation and proliferation of media it was arguably easier to move people to take action. All you had to do was ask. Skip ahead a […]

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  • digitransformation

    Digital transformation means many things to many people. According to Brian Solis in The 2014 State of Digital Transformation, ‘Strategists often equate the term “Digital Transformation” with a shift in technology investment, when its true implications span far beyond technology and into the realms of infrastructure, organisation, leadership, and a renewed focus on the entire customer […]

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  • img_043441

    I am excited to be joining a panel to talk about using social media for social good at the fifth annual Problogger training event. The panel session will focus on coordinated blogger activity from both a blogger and NGO perspective. I’ll be sharing World Vision’s experience developing a successful blog ambassador program. World Vision Australia’s […]

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  • structure

    Organisations are struggling to decide where social media should sit within the structure. The reason being is multiple parts of the business feel they have a claim to it; and they’re right. Social media has three core functions. These functions include communications, customer service, and (digital) marketing. Over the past eight or so years we’ve gone […]

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  • Base-Jumping-003

    The ring is a lonely place. Everything goes quiet as soon as the fight starts, except the voice inside your head. Well, that’s not entirely true. When things are going well there’s silence. It’s when the fight isn’t going well is when you hear that voice. It says the same things a hundred different ways; […]

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  • kendo2

    Nothing has taught be more about people and business than competitive martial arts; especially Kendo, with its brutal simplicity, speed, and competitive focus. Beyond any esoteric philosophy, it is lessons learnt in training and reflection upon the differences between winning and losing a tournament that taught me much. I’ve been thinking about how I might […]

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  • privatwars

    We all fight a private war. For some it’s health. Others battle with equality, finances, relationships, body image, or career. Sometimes people fight a number of wars at the same time. The enemy may be different but it’s there in each of us; beneath the surface of our social selves. My personal war was once […]

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  • converstaionstops

    Social media is growing up. It’s no longer the adorable infant captivating the room. No longer the shiny new object. Do you remember how we once said that facebook was where you connect with people you went to school with and Twitter was where you connect with people you wish you went to school with? […]

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  • asp_adventure_mp_mainimage_01b

    Sometimes life catches you off guard. Like when a fart slips out in yoga class, or when an employer asks you to take on a new role that will likely take you down a whole new career path. To say I was surprised when first asked to take on a new role leading an innovation […]

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  • attribution

    Fundraisers are dreaming of a multi-touch attribution model. The problem is trying to apply direct response measurement in an indirect response world. Accounting for every dollar spent on fundraising is imperative. As this is impossible within our modern media landscape, charities are caught in a double bind: forced to use direct response measurement knowing it […]

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