Technology trends to watch

Technology trends to watch

It’s once again time for the traditional technology trend lists. It might just be me, but it seems fewer people are making predictions this year.  That in itself is telling as the internet matures beyond the hype of social media and smart phones towards something more. The above presentation is by Brian Solis – a leading authority […]

Towards agile marketing

Towards agile marketing

Broadly defined, Agile Project Management is an iterative process that focuses on customer value first, team interaction over tasks, and adapting to current business reality rather than following a prescriptive plan. Agile Project Management is based on the same organisational practices and key principles found in the Agile Manifesto. – Thoughtworks Agile Project Management is increasingly used […]

Nobody cares about your brand

Nobody cares about your brand

TV advertising used to work like this: You sat on your sofa while creatives were paid to throw a bucket of shit in your face. Today you’re expected to sit on the bucket, fill it with your own shit, and tip it on your head while filming yourself on your mobile. – Charlie Brooker, The […]

Five reasons innovation fails

Five reasons innovation fails

Innovation is like exercise. It sounds promising, but attempts to make it part of your daily routine often  fail. One reason is because traditional business models are designed to manage risk. Innovation however, requires organisations to enable risk. But that’s not all. Charities should consider the below five reasons innovation fails before committing to a dedicated program. 1. […]

The real fundraising problem

The real fundraising problem

Fundraising charities tend to focus on the end of the funnel. How can I motivate someone to give a monthly donation, now? This reflects old world thinking. Prior to the fragmentation and proliferation of media it was arguably easier to move people to take action. All you had to do was ask. Skip ahead a […]

Digital Transformation

Digital Transformation

Digital transformation means many things to many people. According to Brian Solis in The 2014 State of Digital Transformation, ‘Strategists often equate the term “Digital Transformation” with a shift in technology investment, when its true implications span far beyond technology and into the realms of infrastructure, organisation, leadership, and a renewed focus on the entire customer […]

Harnessing the power of we

Harnessing the power of we

I am excited to be joining a panel to talk about using social media for social good at the fifth annual Problogger training event. The panel session will focus on coordinated blogger activity from both a blogger and NGO perspective. I’ll be sharing World Vision’s experience developing a successful blog ambassador program. World Vision Australia’s […]

Structuring a Modern Social Media Team

Structuring a Modern Social Media Team

Organisations are struggling to decide where social media should sit within the structure. The reason being is multiple parts of the business feel they have a claim to it; and they’re right. Social media has three core functions. These functions include communications, customer service, and (digital) marketing. Over the past eight or so years we’ve gone […]

Business innovation: lessons from martial arts

Business innovation: lessons from martial arts

Nothing has taught be more about people and business than competitive martial arts; especially Kendo, with its brutal simplicity, speed, and competitive focus. Beyond any esoteric philosophy, it is lessons learnt in training and reflection upon the differences between winning and losing a tournament that taught me much. I’ve been thinking about how I might […]

Private wars

Private wars

We all fight a private war. For some it’s health. Others battle with equality, finances, relationships, body image, or career. Sometimes people fight a number of wars at the same time. The enemy may be different but it’s there in each of us; beneath the surface of our social selves. My personal war was once […]